![]() These include his small talk changing foreign policies, parallel-parking a train, and slamming a revolving door.Īt the end of the advertisement, the most interesting man, usually shown sitting in a night club or other social setting surrounded by several beautiful young women, says, "I don't always drink beer. Other feats are more centered on his physical abilities and personality. The voiceovers themselves are intended to be both humorous and outrageous, and include humorous undertones such as his giving his own father " the talk", experiencing an awkward moment just to know how it felt, and finding the Fountain of Youth but not drinking from it, "because he wasn't thirsty". The precise settings are never revealed, but he performs feats such as freeing an angry bear from a painful-looking bear trap, shooting a pool trick shot before an audience (by shooting the cue ball out of the mouth of a man lying on the pool table), catching a marlin while cavorting in a Hemingway-esque scene with a beautiful young woman, winning an arm-wrestling match in a South American setting, surfing a killer wave, and bench pressing two young women, each seated in a chair, in a casino setting. ![]() They also feature a montage (mostly in black and white) of daring exploits involving "the most interesting man" when he was younger, in which the character is played by actor Claudio Marangone. ![]() The Goldsmith advertisements feature an older bearded, debonair gentleman. The campaign was ended in 2018, and replaced with a new campaign called "Keep It Interesante". In September, they introduced French actor Augustin Legrand as Goldsmith's replacement. In March 2016, Dos Equis announced Goldsmith's retirement from the role, with a commercial sending him on a one-way journey to Mars amid much acclaim, and the narration: "His only regret is not knowing what regret feels like". The character was inspired by his deceased sailing partner and friend Fernando Lamas. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. Auditioners were given the ending line ".and that's how I arm wrestled Fidel Castro" and asked to improvise. Goldsmith landed the Dos Equis gig by auditioning for the role. They were produced by the marketing firm Euro RSCG (now Havas Worldwide) for Cuauhtémoc Moctezuma Brewery. The advertisements first began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor Jonathan Goldsmith, and Frontline narrator Will Lyman providing voiceovers. Augustin Legrand replaced Goldsmith in 2016
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